Welcome to our marketing series, where we take niche industry sectors and give a detailed explanation of the first steps you can implement to grow your business


So, if selling security CCTV systems is your bread and butter, you’ve come to the right place.
Within this industry, this niche sector is a very competitive category, which means you will need to do more to stand out.
If you are looking to double and even triple your response rates, we’re here to give you a basic overview of how to do things...


How to gain more customers

Google is the new Yellow Pages, but unlike back in the day when people would flick through the pages, these days we let Google do all the hard work.
Online users will not go to the second page, so if they cannot see you on the first page of Google then you are not visible to them.
It should be a core part of your business model to increase your organic search visibility and how to rank for not only keywords, but key customer questions like:

  • What is the best home CCTV system?
  • Is it legal to have CCTV on your house?
  • Is it worth having CCTV at home?
  • How much does home CCTV cost?

Selling your services: How to talk about your product
Once you increase your site traffic, you need to understand and look into the content you use to sell your product. It’s not enough to tell a potential consumer that it’s “great” but why it’s great! Plus, you also need to make sure that your content includes ‘call to actions’, which will act as a link of where you want the customer to go to next.
If you have no experience with this, it might sound confusing, so we’ve drafted an example using a popular CCTV installation company in Surrey, Kent and London to show you exactly how we would sell it.

Copywriting example:
Trusted and recognised CCTV installation providers ACCL sell one of the most advanced security systems on the market. Why is it one of the best? Because it can do more than any other conventional security camera system! For example, their CCTV cameras as precisely detect real movements with high-quality technology in the darkest of places. Learn more about this amazing technology here.
Expand and learn more about the above:

Overall, what do you need?
There are multiple funnels and tools you will need in your content marketing machine to grow and accelerate your business. Click on a link below to get started.