Linux, public relations, marketing, advertising, software, media marketing, scalix, hosting

Benefits of Combined Public Relations and Media Marketing

Public relations are vitally necessary in today's competitive marketplace. There are many ways a sustained public relations program can benefit your product or service;

  1. It is a form of economical meaning that your organisation is being promoted
  2. The reputation of the business becomes stronger through more frequent media exposure
  3. Regular news releases provide journalists with quotes which they can use as sources from a well-known and reliable business

The safest position is to understand what you are doing, work hard to accomplish predetermined and realistic goals, and expect some disappointments along the way.

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The Use of Public Relations to Market Linux

Public Relations - "the professional maintenance of a favourable public image by a company or other organization or a famous person"

Public and news media relations also positions you to enter new marketplaces and exposes new Linux programs to new audiences, all without the expense associated with an advertising program.

A long term public relations program allows you to ensure your programs are in front of appropriate decision-makers. This continuous flow of information creates a constant awareness and a constant input of inquiries.

When the use of public relations is integrated with other powerful marketing communications tools such as brochures, trade shows, and so on, the exposure of the uses of Linux is greatened.

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